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Hoardings demand instant impact. My approach is to keep the design clean, minimal, and easy to grasp at a glance — ensuring the message is clear even from a distance. By combining strong visuals with direct, essential details, the hoardings communicate effectively without overwhelming the viewer.
Logo Design
This logo was created for Property Expo 2022. The design captures the essence of real estate through a bold, modern typeface and a skyline-inspired icon, making it instantly recognizable and versatile across applications. From merchandise to event branding, the logo maintains consistency while strengthening brand presence.
Social Media Creatives
The strategy centered on designing content that not only informs but also engages. Each creative was tailored to be scroll-stopping, using strong visual contrasts, minimal yet impactful typography, and a storytelling approach. The design flow ensured clarity of message while building a consistent digital identity that resonates with the audience across all social media platforms.
Videos
Implemented a diverse video content creation from instagram reels/youtube shorts to voiceover-driven explainers, and corporate videos. Each format was designed with a distinct visual and narrative approach—balancing brand storytelling with audience engagement to deliver impactful communication across platforms.
Product Design
This collection is inspired by zodiac symbolism, where each piece of clothing and accessory carries witty one-liners paired with playful illustrations, reflecting the unique traits of every zodiac sign. The idea was to make wearable art that feels personal, relatable, and fun — turning simple merchandise into conversation starters while showcasing how design can merge identity, culture, and lifestyle.
Brochures
Brochures are one of the most powerful tools for brand storytelling. They act as a gateway to a brand’s vision, mission, and ideology. Since long paragraphs and heavy details can often feel overwhelming, I focus on thorough research and craft visuals that are engaging, innovative, and easy to absorb. Here, the idea was to move away from traditional, text-heavy brochures and even replace the standard location map of a real estate project with a more vibrant, illustrative, and story-driven approach — making the overall experience both functional and memorable.
Business Cards
Business Cards are a pocket-sized brand identity. My focus is on creating designs that balance professionalism with creativity, ensuring they stand out while staying true to the brand’s essence.
